Many Reddit communities are weighing the option of banning links to X, with dozens of popular subreddits already opting to disconnect from the platform. This trend is fueled by rising frustrations regarding X’s usability, ethical dilemmas, and the contentious changes following Elon Musk’s takeover. At the same time, Bluesky, a new decentralized social media platform, is looking to benefit from X’s current struggles.
Here’s Emily Liu, a significant figure at Bluesky, who didn’t hesitate to reach out to Reddit’s subreddit moderators. She shared a post on Bluesky that read: “Attention subreddit mods! I’m eager to chat about how we can welcome your community to Bluesky. My DMs are wide open.” The timing of her outreach was spot on, given the current Reddit turmoil and the growing tensions with X.
The increasing frustration with X can be traced back to several factors. Following Musk’s takeover, X has introduced several controversial changes, such as limiting free API access, promoting paid subscriptions, and making user experience updates that have puzzled many. Some Reddit moderators have expressed that sharing links to X is a challenge for both them and users, pointing to usability issues and the platform’s frequently disorganized atmosphere.
Additionally, discussions surrounding X’s approach to content moderation and misinformation have intensified the situation. Consequently, there has been a significant departure from X links, particularly driven by popular subreddits. Conversations about possible bans have emerged as some of the most upvoted subjects on Reddit, highlighting the extent of this feeling.
Bluesky’s significant chance
Bluesky’s leaders believe this is their time to shine. The platform, which originated from a project initially backed by X, has been steadily growing as a viable alternative for social media. Its decentralized structure aims to empower users with greater control over their data and online interactions, appealing to those who are frustrated with the centralized, corporate model of X.
Bluesky is making a smart move by engaging with subreddit moderators, aiming to become the go-to platform for communities looking for an alternative to X’s downturn. Liu’s willingness to collaborate is both clever and strategic, as Bluesky is not just interested in attracting individuals but entire communities. However, despite Bluesky’s appealing offer, there are hurdles to overcome. The platform is still in its infancy and currently functions on an invite-only model, which may limit widespread adoption. To successfully host entire subreddits, substantial technical improvements and adept community management will be necessary.
Bluesky has an advantage that X seems to be missing: goodwill. Users who joined early have lauded the platform for its user-friendly design, community-focused approach, and commitment to decentralization. By actively collaborating with subreddit moderators, Bluesky is demonstrating its readiness to listen and evolve—something many believe X has overlooked. The digital world often sees rivalries between platforms, and this new turn of events adds a fascinating element. With X under increasing scrutiny and Reddit’s moderators considering their choices, Bluesky is taking the opportunity to establish itself as the underdog that people can support.